Tag Archives: television commercials

Every Now and Then a Word Comes Along that is Used Repeatedly

Every now and then, a word comes along that is used repeatedly. Eventually that word will hit the airwaves and begin to grind against my sense of right and wrong. The latest utterance to have this effect on me is “application,” which has been conveniently condensed to ‘app.’ The abbreviation app, in and of itself is not a problem; however, when delving into technology as most of us are likely to do, everything we encounter likely requires an app.

Apps allow us to navigate without having to go to the internet each time we want to access a particular program. An app for this and an app for that, here an app, there an app, everywhere an app, app is pretty much how I perceive the world of applications.

The next saying that has come up on the world of most everything in one form or the other is ‘game-changer.’ Everywhere in the world of television commercials, these two words are sure to pop up. I first heard this phrase uttered concerning a hand-ailment known as Dupuytren’s contracture. From then on the phrase game-changer has been used to describe everything from vitamins to athletic socks and prostate treatments to copper underwear. Some things tend to be over used and I guess that’s just me rambling on . . .  then again maybe not.

Perhaps, this is one of those times, I should stay in my writer’s room not concerning myself with superfluous things or at least keep them to myself.

Have a great week and may God richly bless you and yours.

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