Tag Archives: marketing

Marketing is a Necessary Necessity That Will Unnecessarily Necessitate My Necessities

“This is probably the most mature, astute novel of the last half century that I’ve just finished. Me want ice cream.”

Ifin I had my druthers, I’d write all of the time. Alas, knowing this is a virtual impossibility, I’m bound to taking care of all the other stuff that pops up. Of course, I’m speaking within the parameters of writing and its many aspects.

I spend an enormous amount of time on marketing. When I published my first novel, I didn’t realize this milestone was the easy part. With a thousand or so new titles jumping out each day, how do you get your work before the eyes of the public without this valuable tool?

All right, so I know I have to market . . .  what does this mean? Sometimes I wonder if there are as many ways to market a book, as there are books? I know I’m being a bit facetious but there are many methods to employ into your marketing scheme.

My day goes something like this:  In the morning, I’m ready to play. What’s the first game?  Marketing for Money. I try to limit my time to several hours in order to promote my books each day. What’s the next game? Depending on the day, it could be “What’s my Blog” or to keep my website interesting there’s always, “Name that Newsletter.” Every once in a while I’ll slip in, “Support my Short Story.” Then comes the time of day I actually get to work on my latest manuscript. I call this, “Recess.” When done, I usually find I’m satisfied with the day’s work and fired up for tomorrow.

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Book Giveaway

TERMINALCORE FC“Terminal Core” my latest science fiction adventure novel is now available as a giveaway on Goodreads. Follow this link   https://www.goodreads.com/giveaway/show/198358-terminal-core    and enter to win a copy. Joining any social media sites is not required to enter.  Contest ends September 9, 2016.

Aon, a solid core planet made from the priceless and most dense element in the galaxy, caladium, is under silent attack. Plans are made by off-worlders to dissolve the unbreakable core using crude oil obtained from 19th century earth. Once the oil is refined, the byproduct, gasoline, will soften the caladium, allowing it to be collected. It is soon discovered the core is made from living beings created from caladium itself. The off-worlders employ a band of corrupt inhabitants to carry on this work. They find themselves in a constant struggle with a small coalition of Aonians bent on saving their home world. Both factions clash with the indestructible core creatures. With horrendous beasts one step behind and deadly pitfalls ahead, the coalition struggles to finish its journey, hoping to insure their races’ survival

 

 

 

 

 

 

 

 

 

 

 

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Did You Say, “Do It Again.”…No!…Anything but That…Will You Ever Learn?

writing-a-novelConsidering my last four blogs, I see the first three find me whining about the insidious woes of having to write, rewrite, and edit my books over and over again. You would think I was the only author who had such a burden to carry on my poor little shoulders.

Well, maybe I am. I may be the first author in history to have had such a challenge on a novel that was challenging to write, challenging to rewrite, challenging to edit, challenging to rewrite again and challenging to finishing editing. It was also challenging to read it the 30 or so times that I was required to read said novel, ensuring that all was properly done. I should add this was accomplished with the help of a competent publisher/editor.

In my fourth blog, I reveled in the completion of this challenging novel.

Quite a feat, don’t you think? Of course you do, if you have the same high opinion of me as I do…now let’s take a moment to sort out my recent comments. If this was really me and the delusional financial strategy I have simmering in the recess of my brain even possible, I’d have it made. I could buy myself for what I’m worth, sell myself for what I think I’m worth, and realize enough profit to purchase a professional sports collective.

In truth, my last novel was a bear to bring to print as I’m sure you, too, have experienced. But obviously, we’re gluttons for punishment, because you know what we’re going to do?…that’s right…turn around and jump smack dab right into the middle of the fire, again.

So sharpen your pencils and grab a chunk of aloe plant, cause here we go!

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Frustrated With Your Computer? Valium, Water, Swallow, Repeat. If Frustration Returns, Go Heavy on the Repeat .

frustrated-writerI don’t know about you, but to me marketing is a dirty word. So filthy, in fact, I should ban myself from using it in my blogs.

Have you ever become frustrated when trying to…I don’t know…let’s say for argument’s sake, post a picture along with your text? Simple, right?

Of course, I’ve done it a thousand times. You simply place your text on Facebook, Twitter, E-Mail or whatever social media you are using, add your picture and post. You’re now free to continue spreading the word about your latest novel…wait a minute, where’s the picture?

You’ve loaded this picture many times prior to this; now suddenly, it has disappeared, not from one location but several…wait a minute, I found it. Unfortunately, it’s in a place that makes it difficult to retrieve. No matter, since when does an inanimate object stop me? I’ll simply “save as,” and place it in another folder where it will be at my disposal.

Dum-dee-dum-dum-dum, I happily hum away waiting for my picture to appear. Katie Bar the door my picture isn’t here!

It was there. I saw it there. I know I saw it there. I even said, “There it is,” but I need it here and here is the place that it’s not!

I check the original e-mail from my publisher and cannot locate the download. I even make a copy of the book cover picture (the one that was there and not here) and attempt to paste this frustrating collection of digital dots onto my marketing document. Naught comes through but the text denoting the name of the picture.

I spend close to four hours trying to include this ready-made stroke along with my marketing text. Alas, it throws me to the ground and stomps my poor little self into submission.

That’s when I reach for my blog. The one thing I can count on in this literary world fraught with danger, despair, defeat and an all-around lack of niceness.

Worry not; tomorrow, I will be on the trail of the elusive “Rising Tide” book cover image…AND I WILL FIND IT!

Truth be known, the real reason I quit searching was to save my computer hardware from destruction by my own hand.

See what a single little picture can do to a grown man? Hang in there till next week and remember, a hard drive is a terrible thing to waste.

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Keep it Stupid Simple so Halfwits Like I is Able to Understood. Thank You

new-blogger-fontI’ve said this before; however, I think it bears saying again…on second thought, as important as I believe this statement to be, I will save it until the end of this post.

I have found when writing a blog all forms of what one would consider “normal writing” fly out the window never to be seen again.

Blogs require (in my opinion) something to keep the reader captivated. The subject matter doesn’t matter unless the matter is mind-numbingly dull. Now, that matters.

As I write my blogs, I like to stay within the boundaries of writing. Since I consider writing to have no boundaries, I have free reign or free range like the chicken of the same name.

When you look into “free range” chicken, you learn that a chicken can be labeled “free range” as long as it has access from its coup for 30 minutes or less each day. Since this is totally unacceptable for my definition of “free range,” we will stick with free reign.

You may structure your blog post around serious subject matter or important current events. You may base your post around historical or political incidents. You may choose to pen your post around a pillar of nonsense (which I find works well for me) since it allows you to maintain a certain level of humor along with any pinch of truth you may want to include.

Once you draw your readers in, you may do with them what you will. If you can pull them into your web, then you have accomplished what every writer strives to do.

So, continue to write your blog and find out what works best for you and your audience…oh, and that revelation I was going divulge at the end of the post stemming from the first two sentences…

I need a bit more time to mull this ultimate disclosure over just to make sure you are ready to receive it. I’m not being condescending; just very concerned for your safety.

Until then, take good care and have a very Merry Christmas.

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My Kingdom For a Marketer. My Kingdom For a Marketer. Oh, Loathe The Nasty Bugger, My Kingdom For a Marketer.

writing-man-geeze485x244I have written numerous short stories, a weekly blog and am in the latter stages of publishing my third novel. Even with this small amount of success, I have a hard time wrapping my brain around the writing process.

If I were to break the process down as I understand it (taking the word understand with a grain of salt) then happy is the day I actually begin a new book. This sense of elation stays with me each morning as I arise just chomping at the bit to get started.

Once the book is complete, I move to what I call a continuity edit. That’s where I make sure the first half of the book jives with the second half of the book. For instance, if Hank marries Ramona and has a boy named Lucius in Chapter Three, then Hank dies in Chapter Fourteen, we can’t have Hank and Ramona returning from vacation with a daughter, Lucy, in Chapter Thirty Two. I realize the last sentence was three times longer than it should have been; however, you must remember this is my blog and I do what I want to do. Anyway, you get the jest of the continuity edit (which if I haven’t mentioned, I don’t particularly care for).

Next comes one of my lesser favorite parts of writing, even more so than the continuity edit, and that’s the line by line edit. I believe I would rather have someone set my head on fire then edit a book. Nuff said.

Then comes my absolute nemesis. The period of my life where I turn from Dr. Jekyll into the hideous Mr. Hyde and this little labor of love we refer to as “marketing” begins. With the mere mention of that accursed word (marketing) I feel my blood pressure rising and a wretched anger building from the bowels of my soul.

So with that, I shall drop an adequate number of Valium and make for my happy place.

So long until next week when we will explore…I ain’t figured it out yet, but I’ll throw something together, hopefully for your enjoyment.

The Valium is starting to kick in, so I’m off to my happ……

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Fools Rush in Where Angels Fear to Trod, and I Ain’t Kidding

marketing

I wrote a book not knowing why or who,

It’s something I thought I’d never do.

After sixty thousand words and twelve months of time

I finally had a manuscript that I could call mine.

I jumped up and down with joy in my heart,

I did it! I did it! I began to impart.

I’m finally an author, a writer you see

and then someone shook a wise finger at me.

Slow down, young one, what you’ve done is quite good,

but allow me to tell you the vile truth if you would.

Penning your book is ten percent of the mix

but we mustn’t stop there til we’re deep in the fix.

Edit, yes edit, I say it again,

edit’s the next thing you’ll tackle in vain.

Do it like this without nary a change,

once you’re complete you’ll do it again.

You’ll do it and do it, no reason or rhyme

and after you’ve done it… do it one more time.

That noun don’t go here, that verb don’t go there

in fact they’re forbidden to go anywhere.

The only grammar allowed in this book

is dangling participles and regurgitated looks.

I wrote and I wrote till my body was sore

and then I was told, “I must do a bit more.”

The edits aren’t right beginning page one

and the further I check these rewrites ain’t done.

You’ll have to redo

the preface to start;

if the book’s incorrect where it begins

we’ll redo this book from beginning to end.

After three short years the rewrites were done,

my publisher’s happy it’s now time for fun.

The day of release is coming up quick;

it requires a knife the excitements so thick.

And now that the book sets high on a shelf,

available online and everywhere else

I noticed I’ve sold one copy to myself.

And then the wise finger that stopped me before,

said hold on young author there’s still so much more.

Before you sell thousands of books you must learn

there’s a word you’ll engrain in your head like a worm.

Marketing is what you must tackle next,

it’s not really hard it just takes a knack.

This knack will cause you to pull out your hair

only after it’s gray, but it shan’t stop there.

Multiple computers will meet untimely demise

as you sift through the wreckage of ideas unrealized.

How do I bring my book before those

who would purchase and read it leaving stellar reviews.

Then suddenly it came to me with a bound

the answer I knew I had finally found.

Yes that was it, it would work and not fall

I would take over a bookstore with weapons and all.

Then folks would buy, they’d be happy to you see,

for the encouragement needed is a bullet and me.

I would sell and sell and sell even more

for the buyers would gladly empty the store.

As I sit in my cell doing my time

I learn that my book is doing real fine.

Because of my antics the interest piqued

and I sold millions of copies in a couple of weeks.

I’m writing a sequel that I hope will be done

by the time I exit this institution.

The food ain’t too bad and the hours are good,

I’m getting more than enough sleep than I should.

The writing is fun and the editing I’ll do,

but when the marketing comes up I’m leaving that to you!

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